One system. Every order, every school, every opportunity. Visible.
A HubSpot implementation built around how In Class Tomorrow actually sells.
Right now, your best data is trapped in the wrong places.
Marketing runs on MailChimp. Sales runs on Orderwise. Neither talks to the other, so nobody at In Class Tomorrow can see how a campaign actually turns into revenue.
Meanwhile, a school with 1,000 pupils and a school with 100 pupils move through the exact same manual process. Your reps spend their time on admin instead of the accounts worth £30k a year.
This isn't a CRM problem. It's a visibility problem. And it's costing you growth you've already earned.
7% growth becomes 15% when the right accounts get the right attention, automatically.
A CRM that understands a school the way your team does.
We'll build HubSpot around your actual customer model, not a generic template. Custom properties for school personas, exact pupil counts, multi-academy trust affiliations, contract periods, and last purchase date all feed into active lists that move accounts automatically as their behaviour changes.
The "Kill the Red" cross-sell engine
This is the centrepiece. When a school buys exercise books but nothing from your paper or stationery categories within a three-month window, the system flags it instantly. That triggers targeted marketing content and a structured task for the right rep, automatically. No spreadsheets. No relying on a rep's memory. Every gap in every account, surfaced the moment it appears.
This single workflow is built to directly capture the retention and cross-sell revenue you're currently leaving on the table.
The part that makes everything else possible.
Dashboards and workflows are only as good as the data behind them. This is where we connect In Class Tomorrow's existing systems into HubSpot, so information flows automatically instead of being entered twice.
Orderwise ERP sync
Order values, account status, and financial data flow continuously from Orderwise into HubSpot. Deals advance automatically as orders close, so your pipeline reflects real revenue without manual updates.
Website intent tracking
We embed tracking into your platform so that when an existing school browses a product category they don't currently buy, the right account manager gets a real-time alert. Browsing behaviour becomes a sales signal.
Call system integration
Whether you migrate to HubSpot's native calling or keep your current system connected, every call gets logged, routed, and recorded directly against the right contact's timeline. No manual note-taking required.
The off-the-shelf option costs more and does less.
There's a ready-built connector app on the market for this kind of integration. We looked at it closely against your specific requirements. A generic plugin isn't the right call here.
Off-the-shelf app
- —Significant annual licence fee plus an onboarding cost: over £11k in year one alone
- —Built for general use cases, not your specific data model or cross-sell logic
- —Costs scale further if your needs exceed the standard tier
- —You don't own it. It's third-party software, not Incepty's or HubSpot's
Custom-built integration
Our recommendation- +Lower cost in year one and a fraction of the ongoing cost from year two
- +Engineered specifically around your Orderwise data and the exact triggers your sales team needs
- +No subscription fees, no recurring licence fees and no third-party dependency
Full figures are set out in the pricing section below. The direction is clear: the custom-built path costs less and does more.
Visibility your leadership team can actually trust.
A CRM is only useful if the data going in is reliable and the data coming out is clear. We build both sides.
Sales playbooks
Reps are guided through qualification, capturing key details (funding source, decision-maker buy-in, school size) at every stage before a deal can move forward. No more deals progressing on guesswork.
Executive dashboards
One view for total revenue attribution, Google Ads return, rep activity, and pipeline health. The fragmented reporting stops here, replaced by numbers your leadership team can act on with confidence.
We've built this exact kind of integration before.
In Class Tomorrow isn't the first business we've connected to HubSpot from a complex, non-standard system. Here's where we've done it.
Nexa Finance
We built an end-to-end data sync between their sales platform and HubSpot, transferring and converting data seamlessly between the two systems with zero technical input required from their operators day-to-day. The same principle applies directly to your Orderwise integration: complexity handled behind the scenes, simplicity on the surface.
Pabau
We built a webhook system that pulls bookings directly into HubSpot as fully usable, reportable, actionable CRM records, not just notes on a contact. This is the same architecture your cross-sell and account-tracking workflows depend on.
Mariana Tek
We built a full two-way integration that keeps HubSpot and Mariana Tek mutually accurate at all times. Since implementing our HubSpot workflows and marketing automation on top of that integration, this client has seen a 5x improvement in new lead conversion.
Different platforms, same problem: disconnected systems holding businesses back. We've solved it before. We'll solve it for you.
We work backwards from your busiest season, not forwards into it.
Your peak season starts the moment the new school year begins. Go-live has to happen in the quiet window beforehand: fully tested, fully trained, zero disruption when it matters most.
Procurement confirmed
Late June 2026
Build & implementation
July to mid-August 2026 (6-week delivery window)
Go-live
Mid-August 2026, with a two-week buffer for training
Full operation
4 September 2026, ready for the new academic year
We prioritise the elements that must be live for go-live first, then phase in refinements once your team is already up and running. Your deadline isn't a constraint we work around. It's the structure the whole plan is built on.
Priced for the value delivered, not padded for margin.
Every hour is billed at a flat £50/hr, with no hidden markups. Below is the same comparison from the build vs buy decision, laid out in full.
Option A: Third-Party App + HubSpot Configuration
- App licence: ~£7,188/year (ongoing)
- Onboarding fee: ~£2,000 (one-off)
- HubSpot configuration (50-70 hrs): £2,500-£3,500
A general-purpose connector, not built around your workflows, your data, or the cross-sell triggers we've discussed. A significant recurring cost for a product that may still need ongoing workarounds, and you wouldn't own it.
Option B: Custom-Built Integration + HubSpot Configuration
Recommended- Custom build (approx. 100 hrs): £5,000 (one-off)
- Ongoing maintenance: <£100/month
- HubSpot configuration (50-70 hrs): £2,500-£3,500
Built specifically around your data and business logic. You own it outright, with no recurring licence fees and no third-party dependency.
Your go-live window is fixed. Let's not waste any of it.
To hit your mid-August go-live, we need to start scoping the Orderwise integration alongside the core HubSpot build. A decision sooner rather than later protects your timeline, not ours.
- 1Confirm the path forward (custom build vs. off-the-shelf)
- 2We deliver a full Statement of Work with locked pricing
- 3Kick-off scheduled to land implementation squarely within your July-August window